II. ETUDE: Your words about you and your offering (pre-application).

In short, most discerning people would rather be spending their time using a product or service they want, rather than looking for it. We are making the OtherWise Business Consort to be a preferred choice for such people. OtherWise serves as a filter, a spirited sleuth, they can trust for linking them with what they want in a clutterless, enjoyable and compelling way.

Additionally, given its selectivity, its values, and human scale, people who resonate with the OtherWise character will be willing to browse at the website and connect off-line, for making serendipitous discoveries and useful alliances.

An Invitation ...

As we are setting up the Consort now, we are extending an invitation to you, your company, or your business, to show initial interest in becoming a WisePartner, based upon your resonance with our vision and standard. To accept this invitation, you may fill out the pre-application form below.

Why would a person or company become a WisePartner?

We are developing a structure whereby WisePartnerships can be actively promoted, searchable for specific content within the OtherWise World and frequently profiled. Here, a WisePartner's offering will not only have a presence at the website and any internet marketing related to it, but also within additional OtherWise offerings and advertising outside the domain of the internet.

The internet will be only one of several vehicles for the OtherWise presence. For example, advertisements for OtherWise and the wisefools.com site will appear in the September issues of the journals "Utne Reader" and "What is Enlightenment" - having a combined circulation of well over 1 million. Both journals have highly discriminating readers who hold onto their issues and who have disposable incomes they are willing to spend constructively on products and services advertised.

Criteria for becoming a WisePartner...

For the next 60 days, establishment of the criteria is a work in progress and that is why we are extending our invitation as a kind of pre-application to enable us to get to know each other better, with no strings attached. During this period, unless you prefer "otherwise", we will freely refer your offering on an informal basis, as it seems appropriate.

By late September, the various levels of WisePartnership dues and benefits will have been fleshed out. We will be selecting businesses with whom we sense a natural fit and contacting you before the end of September with a formal agreement and statement of benefits and dues (which will be modest). At that point, you may elect to take the next step.

Eventually, for the Consort to have real value to the WisePartners and to their prospective paying customers/clients, we will need to make thoughtful choices as to what are the best matches with the OtherWise identity. Our goal is not to have large numbers, but quality numbers. This approach is integral to the OtherWise mission to create a discriminating, enriching and enjoyable filter for enlightened enterprise and artful living, based upon the OtherWise CommonSense Standard.

SPECIAL OFFER:
For all people and companies submitting the following pre-application, prior to Sept. 1, 1998, any dues will be waived until Jan 1, 1999.