Inside looks at successful enterprises spawned by the artist-entrepreneurs who dare to look inside.
IN THE MAKING is a book about revolutionary commerce and art that seeks not to overturn or over-run anything, but to turn it all right-side-up. The book is a compelling series of sagas and anecdotes of outstanding successes and successful failures of people who do the right thing in the right way.

It's about people who are driven by a love of wise enterprise and enduring beauty, and who value at their core the Inexplicable Great Mystery that drives any endeavor, human or otherwise.

We seek your vote, your input (see contest below!) on companies or individuals whose work or products are characterized by the following OtherWise ideal:

Unquestionable excellence, artistry and innovation, heartwarming decency (menschkeit), resounding commercial success (even for a while), a working relationship with the Great Invisible.

To send input, consider the fields listed below, then have a look at the contest below that. What has driven you mad with satisfaction, or what you've even heard about that smells good. One vote or idea is fine. 20 is fine. 100 is too much:

  • Durable goods "they don't call em goods for nothing" (equipment, household. - e.g. Seventh Generation Products, the Venetian clock makers.)
  • Perishable goods (e.g. Whole Foods, Wild Oats.)
  • Clothing
  • Transportation (e.g. Virgin Atlantic, Southwest Airlines, Norwegian fjord train.)
  • Energy
  • Financial Services (e.g. Working Assets.)
  • Publishing (e.g. Jeremy Tarcher, Shambala.)
  • Media, Film and Music Production (e.g. Harmonia Mundi.)
  • Travel/Recreation (e.g. Alternative Travel Group.)
  • Dining (e.g. World Wraps, )
  • Education/Training
  • Performing Arts/Culture/Entertainment (e.g. Cirque de Soleil, Yo-Yo Ma.)
  • Technology (e.g. Adobe, Silicon Graphics.)
  • Website Design (e.g. OtherWise/StudioFig, suggested unanimously here.)
  • Profitable Non-Profit Organizations (e.g. PBS.)


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